Sell Annuities? Compare Them to Social Security.
June 16, 2012 by Shawn Sparks
By Shawn Sparks
June 4, 2012 •
By positioning annuities, and the benefits they offer, in the same way retirees understand and view Social Security your sales will skyrocket. Let’s take a look at the psychology of the retiree and how they view Social Security, and more importantly, what they don’t think about when thinking about Social Security. This is the key to how you can position and sell more annuities and at the same time manage your clients’ expectations so that they will always understand and get exactly what they thought they were getting. Click here to read more…