We would love to hear from you. Click on the ‘Contact Us’ link to the right and choose your favorite way to reach-out!

wscdsdc

media/speaking contact

Jamie Johnson

business contact

Victoria Peterson

Contact Us

855.ask.wink

Close [x]
pattern

Industry News

Categories

  • Industry Articles (21,128)
  • Industry Conferences (2)
  • Industry Job Openings (35)
  • Moore on the Market (413)
  • Negative Media (144)
  • Positive Media (73)
  • Sheryl's Articles (799)
  • Wink's Articles (352)
  • Wink's Inside Story (272)
  • Wink's Press Releases (123)
  • Blog Archives

  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • August 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • November 2008
  • September 2008
  • May 2008
  • February 2008
  • August 2006
  • 25 mind-blowing social media stats for financial advisors

    January 24, 2013 by Amy McIlwain

    Let’s face it: Who doesn’t love a helping of solid statistical data every once in a while? In 2012, financial professionals made significant strides in embracing and harnessing social media — but how effective are their efforts? Better yet, are they reaching the right audiences on social media? The following compilation of data is reflective of the current state of social media in the financial world. Read it and weep.

    Facebook

    • 50 percent of small business owners reported gaining new customers through social media — most notably through Facebook and LinkedIn. (Social Media Examiner)
    • More than 56 percent of consumers say they are more likely to recommend a brand after “liking” it on Facebook. (Millionaire Corner)
    • 78 percent of consumers trust peer recommendations. (Socialnomics)
    • Only 14 percent trust advertisements. (Socialnomics)
    • Of advisors that use Facebook, the majority of them say they use it to enhance current client relationships. (FTI Consulting/LinkedIn)
    • 58 percent of Fortune 500 Companies have a corporate Facebook page. (Viral Blog)
    • 350 million users suffer from “Facebook addiction syndrome.” (Bullas)

    LinkedIn

    • 40 percent of LinkedIn users among financial customers earned an annual income of more than $100,000. (Northern Trust)
    • Of advisors who prospected on LinkedIn, 62 percent cultivated new prospects. Of those who were successful, 32 percent gained over $1 million in new assets. (econsultancy/LinkedIn)
    • Of advisors who use LinkedIn, 71 percent use it to make professional connections. (FTI Consulting/LinkedIn)
    • More than 3 in 5 advisors who have leveraged LinkedIn to cultivate client prospects in the past year have successfully gained new clients as a result. (FTI Consulting/LinkedIn)
    • Those who are gaining clients on LinkedIn are bringing in big business: Nearly a third have gained $1 million or more in assets under management, while 12 percent have gained $5 million or more. (FTI Consulting/LinkedIn)

    Affluence

    • 5 million affluent investors use social media to research final decisions. (Business Insider)
    • 26 percent of ultra-high-net-worth investors use LinkedIn. (Northern Trust)

    Blogging

    • Nearly one-third (30 percent) of ultra-high-net-worth (UHNW) individual investors say they either read or would read blogs by trusted financial advisors. (Spectrem)
    • 4 out of 5 Internet users visit social networks and blogs. (The Social Skinny)

    Boomers and young investors

    • In the United States, there are an estimated 270 million Internet users, and one-third of them are from the baby boomer generation (AARP).
    • Younger investors are likely to view a financial advisor in a negative light if he/she does not have a social media presence. (Spectrem)

    Wow!

    • 52 percent of investors say they would interact with financial advisors on social media, but only 4 percent do. (econsultancy)
    • 7 in 10 financial advisors are already using social networks for business purposes. (FTI Consulting/ LinkedIn)
    • More than half of financial advisors expect social media to play a significant role in their marketing efforts in 2013 — this represents an 80 percent increase year-over-year. (FTI Consulting/LinkedIn)
    • The how-to video category is the fastest growing vertical on YouTube. (Bullas)
    • At the rate social media is growing, 25.8 percent of the world’s population will use a social network at least once per month in 2014. (FTI Consulting/LinkedIn)
    • Only 10 percent of marketers are actively monitoring social media ROI. (The Social Skinny)

    What are your experiences with these stats? Do you agree with them?

    Originally Posted at ProducersWEB on January 23, 2013 by Amy McIlwain.

    Categories: Industry Articles
    currency