Society of Actuaries examines middle market
January 23, 2013 by Michael K. Stanley
Life insurance ownership in general is at an all-time low and among the highly underserved and underinsured middle market it is even lower.
The Society of Actuaries, in conjunction with WZ Research + Consulting and Mathew Greenwald & Associates explored the reasons for this issue by surveying a panel of young families in order to get a firmer grip on their attitudes about life insurance so that the industry may better understand how to market to them.
What they found was that in order to develop strategies for penetrating this demographic, insurers must alter their marketing plans in myriad ways. Click here to read…