SEC ups disclosure requirements for advisor social media accounts
January 4, 2017 by National Ethics Association
The use of social media as a financial-services marketing strategy has come a long way.
Less than ten years ago, only a minority of advisors used platforms such as Facebook and LinkedIn to help promote their businesses. Even that was an uphill battle, with compliance departments and financial regulators placing roadblocks in their path.
Today, the majority of advisors use such technologies to engage with the public, promote themselves as thought leaders, and to identify experts and best practices that can help them operate more effectively.
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