Even Fruit Flies Know the Importance of Life Insurance
February 7, 2012 by Brian Anderson
February 6, 2012
Fruit flies that promote the virtues of life insurance. Whouda thunk it?
The LIFE Foundation, naturally.
Fruit flies Frank and Fran are the nonprofit LIFE Foundation’s newest spokespeople,
such as they are. Fruit flies are notorious for their short life spans, so they
know there’s no time like the present to protect the futures of the ones they
love.
It’s all part of LIFE’s 2012 “Insure Your Love” awareness campaign, designed to
encourage producers to help people protect the ones they love with life
insurance throughout the Valentine’s month of February.
While it all too often falls on deaf consumer ears, there’s plenty of logic to the
campaign. Instead of showering their wives with traditional fleeting
Valentine’s Day gifts like flowers, chocolates or a romantic candlelit dinner, responsible,
caring husbands (and wives) ought to consider expressing their love through the
purchase of a life insurance policy. Now that’s a gift with substance.
This is the fourth year that LIFE has coordinated Insure Your Love on behalf of the
insurance industry. It provides producers an opportunity to reach out to people
in their communities and remind them about the main reason to own life
insurance: because they love people and want to protect them financially.
“A life insurance purchase lets loved ones know that you care so much that you’ve
made plans to provide for them, even after you’re gone,” says Marvin H.
Feldman, CLU, ChFC, president and CEO of the LIFE Foundation. “That’s a
message that LIFE will be delivering throughout the month of February, and
we’ve created lots of great marketing resources to help producers share the
Insure Your Love message with their clients and prospects.”
To assist producers in assembling their own Insure Your
Love marketing plans, LIFE offers a free Insure Your Love Producer Planning
Toolkit (www.lifehappens.org/lovekit). The toolkit includes a detailed
marketing guide, producer fact sheet, customizable approach letters, marketing
flyers, videos, social-media assets, love-themed merchandise and more. You’ve
got Frank and Fran delivering their life insurance messages in a series of web
videos that can be found on LIFE’s Facebook fan page (www.facebook.com/lifehappens.org), its YouTube site ( www.youtube.com/lifefoundation) and the www.insureyourlove.org microsite. Producers are encouraged
to use these humorous videos to engage their clients and prospects in serious
conversations about protecting the ones they love with life insurance.
Additional information about how to make use of the videos and other fruit-fly
marketing resources can be found in the Online + Digital Resources section of
the Producer Planning Toolkit.
Since the LIFE Foundation won’t be spending $3.5 million on a 30-second Super Bowl ad
anytime soon, I applaud the organization’s continued efforts to raise consumer
awareness of the need for life insurance protection by offering these free
tools for producers. It’s up to you to utilize them.
About the Author
Brian Anderson
Brian Anderson , 44, is the Editor-in-Chief of Life
Insurance Selling magazine, and is a former editor of Senior Market Advisor. A
career journalist, Anderson has been working in magazine publishing since 1995.
Every publication he has edited has focused largely on providing strong sales
and marketing content for readers, across a variety of industries, who are
essentially salespeople. He has been a central figure in the launch of three
publications and a variety of websites.
Anderson is a journalism graduate of the University of Wyoming,
Laramie. An avid skier, golfer, basketball and softball player, he resides with
his wife and two children in Centennial, Colo. Brian Anderson can be reached at
720-895-1529.
