We would love to hear from you. Click on the ‘Contact Us’ link to the right and choose your favorite way to reach-out!

wscdsdc

media/speaking contact

Jamie Johnson

business contact

Victoria Peterson

Contact Us

855.ask.wink

Close [x]
pattern

Industry News

Categories

  • Industry Articles (21,155)
  • Industry Conferences (2)
  • Industry Job Openings (35)
  • Moore on the Market (414)
  • Negative Media (144)
  • Positive Media (73)
  • Sheryl's Articles (800)
  • Wink's Articles (353)
  • Wink's Inside Story (274)
  • Wink's Press Releases (123)
  • Blog Archives

  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • August 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • November 2008
  • September 2008
  • May 2008
  • February 2008
  • August 2006
  • 20 more astonishing social media statistics for financial advisors

    October 21, 2013 by Amy Mcllwain

    The recent article we did on social media statistics for financial advisors was such a hit that we decided to bring you another round with fresh data.
    Have you been wondering if your target demographic is using social media? Can you reach them? Do they want to interact with a financial professional on social sites? The answer to each of these questions is yes! Not only are more boomers, seniors and affluent consumers using social media, they’re engaged and sharing information If you’re not on the social media bandwagon yet, you should be, and here’s the evidence to prove it.  Your target demographic is using social media

    • Two thirds of American adults with an investment account have profiles on Facebook, LinkedIn, or Twitter. (Crewnetwork)
    • The 55–64 age bracket is the fastest growing demographic on Twitter. (Business Insider)
    • More than half of investors over the age of 50 access Facebook regularly. (Millionaire Corner)
    • 75 percent of Senior Corporate Executives watch videos on business sites every week. 65 percent go on to visit a vendor’s website after watching a video. (Earnest Agency)
    • 71 percent of advisors say their target clients are active on LinkedIn.(LinkedIn)
    • 60 percent of boomers and 40 percent of seniors say watching online video on sites like YouTube has become an important part of their day. 75 percent of boomers and 68 percent of seniors report taking some sort of action after viewing a video. (Media Post)
    • 41 percent of seniors were encouraged by an online video to share a link of the video to someone. (Media Post)

    Affluent consumers are using social media

    • 70 percent of millionaires have profiles on one or more platforms. (Millionaire Corner)
    • The average household income of a LinkedIn user is $109,000. (Advisor Websites)
    • The share of millionaires using social networking has doubled since 2010. 55 percent have Facebook profiles in 2013, compared to 26 percent in 2010. (Millionaire Corner)
    • More than two-thirds of millionaires age 47 and younger use LinkedIn. (Think Advisor)
    • Of all working professionals, senior corporate executives are the most active Twitter users. 45 percent check their accounts two to five times per day. (Millionaire Corner)
    • 98 percent of affluent social site users ($100,000–$1 million) agree that Facebook is for social rather than professional interaction, compared to Twitter (84 percent) and LinkedIn (78 percent). Ultra-high net users ($5 million+) are more likely to see LinkedIn as a social, rather than professional, site than other income groups. (Think Advisor)

    Social media users are interacting with financial institutions

    • 90 percent of affluent consumers ($100,000–$1million not including primary residence) use social media. 44 percent of these users engage with financial institutions specifically. (Millionaire Corner)
    • 45 percent of mass affluent ($100,000–$1 million, not including primary residence) investors consider Facebook a source for investment and financial needs, while 42 percent would go first to LinkedIn. (Millionaire Corner)
    • 63 percent of mass affluent consumers take action after using social media to learn about financial products and services. (Think Advisor)
    • 45 percent of online U.S. adults who have a Twitter account are interested in interacting with financial services firms via Twitter. (Social Media Governance)
    • Of the U.S. consumers who opened a full-brokerage account last year, 40 percent researched their choices online. (CrewNetwork)
    • In 2012, 62 percent of advisors on LinkedIn were getting new clients. (Think Advisor)
    • Of that group, 32 percent used LinkedIn to bring in $1 million or more in assets under management. (LinkedIn)
    • Slightly more than one-third of U.S. online adult Twitter users agree with the statement, “I often recommend financial products and firms that I like to my friends and acquaintances,” compared with 21 percent of U.S. online adults overall. (Social Media Governance)

    Conclusion:
    The evidence is staggering! Social media is giving financial advisors access to a pool of affluent potential customers in specific target demographics. Even more importantly, social sites are creating the context and platforms for financial conversations and information sharing to take place. I’m not sure what’s more astonishing, the stats or the possibilities. Don’t get left behind.

    Originally Posted at ProducersWEB on October 16, 2013 by Amy Mcllwain.

    Categories: Industry Articles
    currency