We would love to hear from you. Click on the ‘Contact Us’ link to the right and choose your favorite way to reach-out!

wscdsdc

media/speaking contact

Jamie Johnson

business contact

Victoria Peterson

Contact Us

855.ask.wink

Close [x]
pattern

Industry News

Categories

  • Industry Articles (21,155)
  • Industry Conferences (2)
  • Industry Job Openings (35)
  • Moore on the Market (414)
  • Negative Media (144)
  • Positive Media (73)
  • Sheryl's Articles (800)
  • Wink's Articles (353)
  • Wink's Inside Story (274)
  • Wink's Press Releases (123)
  • Blog Archives

  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • August 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • November 2008
  • September 2008
  • May 2008
  • February 2008
  • August 2006
  • ING U.S., Inc. Officially Becomes Voya Financial, Inc.

    April 8, 2014 by Voya Financail

    Remaining legal entities to rebrand in May and September, according to phased plan

    New York, April 7, 2014/ PRNewswire / —Today marked the debut of Voya Financial, Inc. (NYSE: VOYA), as the financial services company announced the change of its name from ING U.S., Inc.
    This change is the latest in a multi-step rebranding process that will continue throughout 2014. Voya Financial will now appear in place of ING U.S. on press announcements, investor relations materials and other corporate resources. Voya Financial’s philanthropic arm, formerly the ING U.S. Foundation, has also rebranded as the Voya Foundation.“We are thrilled to have crossed this important milestone. The 7,000 employees who represent our values each day are ready to embrace their new roles as ambassadors of Voya Financial,” said Rodney O. Martin Jr., chairman and CEO of Voya Financial. “An incredible amount of work has been accomplished to get us to this point, and we look forward to the journey that lies ahead. Our teams are focused on this expansive rebranding effort, which supports our mission to make a secure financial future possible—one person, one family, and one institution at a time.”

    Today’s change affects the publicly traded parent company that serves as the umbrella corporation for Voya Financial’s operating companies. Voya Financial’s various businesses and subsidiary legal entities will make their transition from the ING brand pursuant to the following schedule:

    • May 1, 2014 – ING U.S. Investment Management will rebrand to Voya Investment Management. The Employee Benefits business will also begin to transition to Voya Financial, and expects to complete this transition by September.
    • September 1, 2014 – All remaining ING U.S. businesses will begin using the Voya Financial brand and all ING U.S. legal entities that currently incorporate the ING name will change to Voya.

    Given the scope of this initiative, the company is staggering the rebranding process so that it can proceed in an orderly fashion. As a consequence, some stakeholder groups may encounter both the ING and Voya Financial brands in use between April and September. Even after September, additional time may be required to rebrand every product, service and client-facing resource.

    The Journey to Voya Financial
    The Voya identity represents a new era in the transformation of ING U.S. At the same time, it closely aligns with what the company is already known for — proactively and optimistically guiding Americans on their journeys to and through retirement. The name builds upon a track record of being a leader in key retirement, investment and insurance market segments.

    “Voya is an abstract name coined from the word ‘voyage.’ We believe it reflects momentum and optimism, and a view towards the future. It also associates well with the color orange, which remains a distinctive attribute of our brand,” said Ann Glover, chief marketing officer of Voya Financial. “Most importantly, the name reminds us that a secure financial future is more than simply reaching a destination; it’s about a positive journey to financial empowerment, and knowing that Voya can help you take control along the way.”

    The businesses that make up Voya Financial today were formed through a series of acquisitions by Amsterdam-based ING Groep N.V. dating back to the 1970s. Consumer advertising to promote the ING brand in the United States was later introduced in 2001. Since then, the company’s marketing and advertising efforts have received national awards for creativity and effectiveness.

    To help bridge the transition to the new brand in 2014, the company is leveraging its “Orange Money” creative campaign. This concept underscores the importance of carefully managing one’s retirement dollars while supporting Voya Financial’s overall commitment to advancing retirement readiness. In March, television and digital advertising began incorporating a tag line to signal that ING U.S. is becoming Voya Financial. Additionally, client- and distributor-focused campaigns are scheduled in the coming months to promote the new brand and support key phases of the rebranding process.

    Until the company’s new Voya Financial website is launched in September, a transitional site can be accessed at www.voya.com. This site will also direct stakeholders back to the ING U.S. website.

    As an industry leader and advocate for greater retirement readiness, Voya is committed to delivering on its vision to be America’s Retirement Company and its mission to make a secure financial future possible — one person, one family, one institution at a time.

    About Voya Financial
    Voya Financial, Inc. (NYSE: VOYA), which is rebranding from ING U.S., is a premier retirement, investment and insurance company serving the financial needs of approximately 13 million individual and institutional customers in the United States. The company’s vision is to be America’s Retirement Company and its guiding principle is centered on solving the most daunting financial challenge facing Americans today— retirement readiness. Working directly with clients and through a broad group of financial intermediaries, independent producers, affiliated advisors and dedicated sales specialists, Voya provides a comprehensive portfolio of asset accumulation, asset protection and asset distribution products and services. With a dedicated workforce of approximately 7,000 employees, Voya is grounded in a clear mission to make a secure financial future possible—one person, one family, one institution at a time. For more information, visit voya.com.

    Originally Posted at Multivu on April 7, 2014 by Voya Financail.

    Categories: Industry Articles
    currency