We would love to hear from you. Click on the ‘Contact Us’ link to the right and choose your favorite way to reach-out!

wscdsdc

media/speaking contact

Jamie Johnson

business contact

Victoria Peterson

Contact Us

855.ask.wink

Close [x]
pattern

Industry News

Categories

  • Industry Articles (21,155)
  • Industry Conferences (2)
  • Industry Job Openings (35)
  • Moore on the Market (414)
  • Negative Media (144)
  • Positive Media (73)
  • Sheryl's Articles (800)
  • Wink's Articles (353)
  • Wink's Inside Story (274)
  • Wink's Press Releases (123)
  • Blog Archives

  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • August 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • November 2008
  • September 2008
  • May 2008
  • February 2008
  • August 2006
  • Tackle those social-media faux pas

    April 8, 2014 by Kristen Andree

    Tackle those social-media faux pas

    With more financial advisers diving in and compliance reins beginning to loosen, the financial industry is starting to make its mark in social media.

    Wirehouses and broker-dealers are beginning to allow their advisers a little more flexibility and, in doing so, are catching up with the social-media successes of registered investment advisers. Yet advisers are still making some correctable mistakes.

    Here are a few:

     

    Jumping in without a plan. Maintaining a social-media presence and working to maximize its benefits take time.

    However, advisers can achieve a great return on investment when they have a social-media strategic plan.

    That plan should include setting up websites, continually updating them, posting relevant and timely content, and determining how to use the sites for marketing and prospecting purposes. Be sure to evaluate the capacity of the firm’s staff, both from a skill standpoint and from the standpoint of which team member has adequate time to devote to social-media efforts.

    Determine who will be responsible for keeping content fresh, responding to posts and inquiries, and proactively prospecting for new clients.

    Lack of promotion. Social media can be an excellent way to promote an advisory business, but not if clients and prospects don’t know that the firm exists.

    It is up to advisers to promote their sites. Mention them in client meetings and ask to connect with clients.

    Provide links to social-media sites on the firm’s website, and include the URLs for them on business cards, stationery and, most importantly, e-mail auto-signatures.

    Not updating the sites. Continually add content, and ensure that profiles are kept up-to-date.

    When clients and prospects visit an adviser’s profile and see that there has been no status update in months or that the information is out-of-date, they think the adviser doesn’t pay great attention to detail, which might affect whether they allow the adviser to manage their portfolios. Advisers should make monitoring or updating the sites part of their or their staff’s weekly to-do list.

    Not using video. When it comes to keeping up with marketing trends and delivering information in a way that clients and prospects want to hear, video is a must.

    Although most advisers see this trend as a great way to communicate with their audience, very few have actually incorporated video into their social-media strategies. Start by including videos on the firm’s website and making them a featured part of a LinkedIn profile.

    Advisers who don’t want to hire a professional video studio or editor should start with a quality webcam and record a quick (two minutes or less) video on a particular financial concept or one that provides market commentary. Use the videos on the firm’s social-media sites, include them on the firm’s website, create a YouTube channel to house them, and send them to clients via an e-mail newsletter.

    Failing to impress clients. As good as an adviser may be at managing a portfolio, clients — especially top ones — are looking for something extra.

    Social media can give advisers a great advantage in doing that. Pay attention to what is going on in clients’ lives and figure out how to go above and beyond.

    What do their social-media posts say about them?

    Did they get a promotion? Send a gift.

    Did they just have surgery? Send over a basket of goodies.

    Although clients likely won’t rave to their friends and colleagues about the stellar annual review they just had with their adviser, they are certain to mention the beautiful engraved stemware that was sent to celebrate their anniversary. That is how to create loyal clients who will refer an adviser again and again.

    Going #hashtag-crazy. Hashtags are a great tool that can help link conversations on a particular topic, as well as help with promotion and searchability.

    However, some people and businesses have a tendency to overdo it.

    Advisers who use hashtags in their posts or tweets should pick only a couple. Advisers should create one that ties all their posts together and makes them more searchable (such as #ABCFinancial), and one for the topic at hand (such as #marketcommentary or #investmentstrategies).

    This will ensure that the posts aren’t too cluttered.

    Numerous social-media faux pas exist, but tackling them one by one helps ensure that a firm’s efforts stay on track.

    Kristin Andree (kristin@andree media.com) is president of Andree Media & Consulting.

    Originally Posted at InvestmentNews.com on April 6, 2014 by Kristen Andree.

    Categories: Industry Articles
    currency