Advisors lure million-dollar clients on social media
October 15, 2015 by Emily Zulz
Nearly 43 percent of advisors have attributed a return on investment to social media use – bringing in anywhere from less than $1 million to more than $5 million of new business, according to a survey from American Century Investments.
American Century Investments’ sixth annual Financial Professionals Social Media Adoption Study examined advisor usage and attitudes toward social media platforms of more than 300 financial advisors, brokers or registered investment advisors.
“Determining return on investment of social media and other marketing approaches can be a challenge, so this year, we wanted to ask advisors whether they were seeing a difference in how social media furthers their client relationships,” Brent Bowen, corporate communications director for American Century, said in a statement. Click HERE to read the article