How One Carrier Jumped Into The World Of Social Media
February 25, 2016 by John Hilton
Many advisors and carriers are jumping on to social media in a trial-by-fire manner, tweeting and friending their way through the cyber-forest.
Northwestern Mutual opted to buy its way in. That desire to connect with new markets in new ways was the primary reason behind Northwestern Mutual’s 2015 purchase of LearnVest for a reported $250 million.
LearnVest is an online advice platform that also provides one-on-one financial counseling through financial advisors. The purchase shook up the 158-year-old Northwest Mutual, said Pete Peterson, the company’s director of strategy and shared operations. Click HERE to view article
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