The top 4 life insurance brands of 2016
July 19, 2016 by LifeHealthPro Editors
State Farm takes Brand of the Year honors in the home and life insurance categories, holding steady in its equity ratings as the insurance category overall experiences declines, according to The Harris Poll 2016 EquiTrend Study.
The 28th annual study awards the strongest brands in nearly 100 categories across the media, travel, financial, automotive, entertainment, retail, restaurants and household industries, based on consumer response. Measuring brands’ health over time, the EquiTrend Brand Equity Index is comprised of three factors — familiarity, quality and purchase consideration — that result in each brand’s equity rating.
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