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More Than 500 Annuity Customers Showcase What Makes Their Lives Great

April 20, 2017 by Great American Insurance Group

April 19, 2017 10:00 AM Eastern Daylight Time
CINCINNATI–(BUSINESS WIRE)–Great American Insurance Group received more than 500 submissions during a six-month campaign that invited its annuity customers to submit photos of what makes their lives great.

“Our goal isn’t to just sell annuities, but to help our customers achieve financial security, so they can do whatever it is that makes their lives great.”
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Many of the photos came from retirees, demonstrating that great retirements take on many forms. Photos captured customers enjoying moments that range from cheering on grandkids at a soccer game and relaxing on the beach to exploring the Grand Canyon and hiking through waterfalls.

According to Donna Carrelli, Vice President of Annuity Marketing Services, the Live Your Life Great campaign allowed Great American’s annuity customers to show how they’re living their dreams and inspire others to start planning for their own futures.

“We appreciate this opportunity to connect with our customers and see what’s important in their lives,” said Carrelli. “Our goal isn’t to just sell annuities, but to help our customers achieve financial security, so they can do whatever it is that makes their lives great.”

Carrelli spoke with some of the participants who shared their stories about how an annuity has helped support their goals.

“Our customers purchase an annuity for a variety of reasons. For some, it’s about protecting and growing what they’ve already saved or taking advantage of tax deferral. For others, it’s about receiving guaranteed retirement income or leaving an inheritance for their heirs,” Carrelli adds. “We’re proud to offer products to support all of these needs.”

About Great American Insurance Group – Annuities

The annuity operations of Great American Insurance Group (GAIG) offer retirement solutions through the sale of traditional fixed and fixed-indexed annuities in the retail, financial institutions and education markets. Annuity subsidiaries include Great American Life Insurance Company® and Annuity Investors Life Insurance Company®. Both companies are rated “A+” by Standard & Poor’s and “A” (Excellent) by A.M. Best for financial strength and operating performance.* GAIG’s roots go back to 1872 with the founding of its flagship company, Great American Insurance Company. The members of GAIG are subsidiaries of American Financial Group, Inc. (AFG). AFG’s common stock is listed and traded on the New York Stock Exchange under the symbol AFG. AFG is a Fortune 500 Company with assets of $55 billion as of December 31, 2016. Learn more at GAIG.com.

*S&P rating affirmed February 8, 2017. “A+” is fifth highest of 21 categories. A.M. Best rating affirmed May 12, 2016. “A” (Excellent) is third highest of 16 categories.

Great American Insurance Group – Annuities
Donna Carrelli, 513-412-1518
Divisional VP, Marketing Services

Originally Posted at BusinessWire on April 19, 2017 by Great American Insurance Group.

Categories: Industry Articles