How Netflix, Amazon and Millennials Impact Insurance Sales Online
June 29, 2017 by Juliette Fairley
Some 93 percent of people 25 years and younger are willing to buy insurance online compared to only 63 percent of people 26 and older, according to a new Celent report called “The Online Consumer: Reading the Insurance Customer’s Mind.”
“Insurance consumers are influenced by what they see and experience in other channels like Amazon, Netflix and Uber,” said Luis Chipana, an analyst with Celent’s insurance practice in Bowling Green, Ohio.
As a result, insurers have started to open new channels and are improving existing online channels.
Click HERE to read the full story via AdvisorNews.