Life Insurers Not Going Mobile, Risking Relevance
January 23, 2018 by Cyril Tuohy
Life insurance smartphone apps and texting functionality for consumers have languished as insurance companies overlook mobile channels to engage and communicate with consumers.
That mobile channels for consumers have taken a back seat, at least for the time being, is unfortunate but may have more to do with a misguided approach than outright neglect, said Samantha Chow, a consultant with Aite Group.
“They think of it as a sales channel instead of as an engagement channel,” she said.
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Originally Posted at InsuranceNewsNet on January 22, 2018 by Cyril Tuohy.
Categories: Industry Articles