These Go To 11: Indexing Beyond Rates And Renewals
November 22, 2018 by Eric Thomes
There’s a famous scene from the movie mockumentary This Is Spinal Tap in which guitarist Nigel Tufnel proudly demonstrates an amplifier whose volume knob is marked from zero to 11, instead of the usual zero to 10.
When the film’s director, Marty DiBergi, asks Nigel the logical question “Why don’t you just make 10 louder?” Nigel hesitates before responding blankly, “These go to 11.”
This exchange is often used to reference situations where things that are essentially the same are seen as different due to mislabeling or a lack of necessary context.
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