Strong VUL Premium Pumps Up Life Sales
December 1, 2018 by Allison Bell
Sales of U.S. individual variable universal life (VUL) policies continued to shine in the third quarter.
Life insurers managed to increase the number of VUL policies they sold during the quarter, not just the annualized premium total, according to new data from LIMRA.
Click HERE to read the full story via ThinkAdvisor.
*************************************************
Analysts at Wink Inc., a private research firm, have reported, based on results from Wink’s own issuer survey, that issuers of whole life and universal life generated about $1.9 billion in new policy sales in the third quarter.
Wink does not currently report term life or VUL sales data.
ThinkAdvisor extrapolations based on the LIMRA market share data and the Wink sales data suggest that life insurers generated roughly $2.5 billion in annualized premiums from sales of new individual term life, whole life, VUL, and non-variable universal life policies in the third quarter.
Here’s what Wink says about sales of the products it tracks when compared with the figures for the third quarter of 2017:
- Indexed Universal Life: $529 million, up 10.5%.
- Traditional Universal Life: $325 million, down 39%.
- Whole Life: $1.1 billion, up 6.7%.